Wednesday 27 August 2008

Fiskbilen: Sweden's answer to the ice-cream truck*

Just when you think you have seen it all... Today I got a visit from Fiskbilen - the "fish car". A guy came to the door with a price list for fish and seafood, by the kilo. In his van he had a big household freezer, presumably full of the fishy stuff. He says he comes around every three months. You can even pre-order on the website.

According to the site, the company was started in Sweden in 2004 by two guys from Norway. Certainly sounds like something your Norwegians would be into. The site also says other businesses have started with the same idea, and asks customers to check that the van has the right logo and web address written on the van - so beware of rogue fishmongers!

*OK, there are ice-cream trucks here as well. I've even seen one out here in the countryside around midsummer time.